Booking Bonnaroo with AC Entertainment

October 25, 2023 7m
The process behind picking the artists that perform each year

The What Podcast is back with another High Five Clip! This week, the crew dial the clock back to 2020 when they traveled to Knoxville, Tennessee for a conversation with Ted Heinig, Stephen Greene, and Bryan Benson of AC Entertainment to talk about how they book the lineup for festivals such as (you guessed it) Bonnaroo.

The trio of guests discusses booking artists while not being able to see all of them, how they avoid double-booking conflicts, and how important timing is for both the artists and the festival. They then discuss how they helped kickstart the careers of artists like Alabama Shakes and The Black Keys.

Listen to The What Podcast chatting with Ted Heinig, Stephen Greene, and Bryan Benson of AC Entertainment, or watch it via YouTube. You can also listen to the full 2020 episode here. While you're at it, go ahead and like, review, and subscribe to The What Podcast wherever you get your podcasts. You can also follow the Consequence Podcast Network for updates on all our shows, and snag our "Radiate Positivity" T-shirt on the Consequence Shop.


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