Show Metrics

The What Podcast is the longest-running and most popular weekly show covering the Bonnaroo Music and Arts Festival, as well as other music festivals around the country and the music industry in general. Our show is released both as a traditional audio podcast via an RSS feed, and as a video podcast on YouTube and Spotify. New episodes are released weekly.

The most popular platforms where The What Podcast is distributed are YouTube, Spotify, and Apple Podcasts. Here, we can offer some aggregated stats across these platforms over a period of the last twelve months.

• 4,200 Subscribers across all major podcast platforms.
• 238 episodes (178 video, 60 audio) across 8 seasons since 2018 (average 34 shows per year).
• Rated 4.9 out of 5 stars on Apple Podcasts and Spotify (207 total ratings).
• Average of 4,900 downloads per month (IAB certified).
• Average of 12,700 streams/views/plays per month.
• Average of 1,900 hours consumed per month.

Audience Demographics

87% of our audience is from the US, primarily in the Southeast. Other top countries include Canada, United Kingdom, Australia, Germany, and Ireland.

In addition to the podcast platforms, The What Podcast also has a significant presence on social media, including Twitter/X, Facebook, Instagram/Threads, TikTok, Bluesky, plus an active Discord server with 325 members and a large email list of opt-in and verified subscribers.

If you would like to get in touch regarding a brand partnership or advertising opportunity, the best way is through our email form.