The What Podcast Metrics

The What Podcast is the longest-running and most popular weekly show covering the Bonnaroo Music and Arts Festival, as well as other music festivals around the country and the music industry in general. Plus, we are the only show offering a video component as well as audio. Video episodes are available on YouTube and Spotify, and the audio version is distributed to all major podcast platforms.

The most popular platforms where The What Podcast is distributed are YouTube, Spotify, and Apple Podcasts. Here, we can offer some aggregated stats across these platforms over a period of the last twelve months.

• 3,760 Subscribers across all major podcast platforms.
• 233 episodes across 8 seasons since 2018 (average 34 shows per year).
• Rated 4.9 out of 5 stars on Apple Podcasts and Spotify.
• Average of 11,320 streams/downloads/views per month.
• 1,830 hours consumed per month.

Audience Demographics

87% of our audience is from the US, primarily in the Southeast. Other top countries include Canada, United Kingdom, Australia, Germany, and Ireland.

In addition to the podcast platforms, The What Podcast also has a significant presence on social media, including Twitter/X, Facebook, Instagram/Threads, TikTok, Bluesky, plus an active Discord server with 300+ members and a large email list of opt-in and verified subscribers.

If you would like to get in touch regarding a brand partnership or advertising opportunity, the best way is through our email form.